Oslo - Capital of peace
As part of the Norway Reputation Project, in cooperation with the Norwegian Embassy in Madrid, Innovation Norway Spain organized a press trip to Oslo from November 16 to November 19 with the theme: Oslo – Capital of peace.
The main objective of the trip was to take advantage of the special awareness that the price is having this year to increase the awareness of Oslo as destination and the role of Norway working for peace.
We counted with the participation of one of the TV news stars in the Spanish national TV: Angela Rodicio and three of the most important national media: Two national newspapers and a prestigious lifestyle magazine. The program was tight and its content interesting. We were able to meet the Norwegian Minister of Environment; Mr Solheim, the President of the Nobel Committee; Mr. Jagland and the Director of the Nobel Institute; Mr. Geir Lundestad. We also had the pleasure to meet the Major of Oslo; Fabian Stang.
Some results have already been published in the media and the major event was celebrated this saturday when Oslo was presented as the main issue in Informe Semanal, leader information program on TV1. The tv program was a huge success and gave a great image of Oslo and Norway.

See the reporting at NRK Østlandssendingen.
Press Result 2009:
- 92 jounalist have been to Norway
- 140 articles have been published
- 60 TV programs about Norway
- 50 Radio Programs about Norway
- The value of press coverage, excluding TV & Radio is 21.750 496 Euros
For more information please contact: Eugenia Fierros