New York
“Innovation Norway – Americas is an accessible knowledge provider that creates relations and opportunities for the travel industry in Norway and Americas. We shall communicate nature based experiences to quality conscious American travelers.”
Innovation Norway New York represents the Norwegian travel industry in the Americas. We work very targeted with all partners and actively seek out cooperation with the American travel trade assisting with and motivating tour production to Norway.
Our strategy is to present Norway as an invigorating and exhilarating destination with a unique set of attributes that can provide travelers with enriching and revitalizing experiences. Our branding - “Norway. Powered by Nature” – and our positioning as one of the most attractive destinations for nature based experiences is promoted and highlighted through an intensive marketing and branding campaign, both to consumers and the travel trade.
Our objective is to work strategically with consumer activities in order to stimulate a greater demand for vacations in Norway and to increase traffic year round. Utilizing the best available tools to reach the consumers and working with key strategic partners.
